A Company That Is Constantly Evolving
Founded in the early 1970s by Jacques Robitaille, Les Immeubles Jacques Robitaille Inc. initially specialized in the purchase and management of residential housing buildings. In 1987, it changed its focus from the residential real estate sector to concentrate it operations exclusively on the hotel industry.
A Family Business
The success of Les Hôtels JARO can be attributed to the hard work of Jacques Robitaille and his wife Gisèle Robitaille, who has been involved from day one. Proud of this precious heritage and committed to its continued prosperity, Gisèle and Jacques’s three daughters (Nancy, Annie and Marlène) have been a part the success of the family business from a young age. They have all worked in the administration departments of the hotels for several years. In recent years, hotel customers have been able to see the third generation of the Robitaille family contribute to the legacy of the family business.
About Les Hotels JARO: Important Dates
1976 The company made its entrance in the hotel industry with the acquisition of Motel Québec Inn, located on Boulevard Hamel in Sainte-Foy. A few years later, an investment of more than $6.5 million allowed Hôtel Québec Inn, built in 1967 with 30 rooms, to become the most popular hotel for travelers in the Northwest of Québec.
1984 Jacques Robitaille invested in the fast food industry with the opening of a Harvey’s restaurant on Boulevard Hamel in l’Ancienne-Lorette.
1987 Les Immeubles Jacques Robitaille Inc. changed its focus from the residential real estate sector to concentrate its operations exclusively on the hotel industry with the acquisition of Hôtel Québec, then known as Hôtel Quality Inn, located on Boulevard Laurier in Sainte-Foy. Its location at the western entrance of the city makes Hôtel Québec perfectly located to welcome delegates, exhibitors, wedding parties, tourists and travelers.
1990 The company acquired Auberge Sainte-Foy, then called Ramada Inn, located near Hôtel Québec.
1991 Hôtel Québec was renovated at a cost of approximately $6 million, making it a benchmark in terms of comfort and modern facilities.
1993 Auberge Sainte-Foy was the next hotel to undergo major renovations, at a cost of $1.2 million. Both the interior and exterior of the building were entirely renovated. The front of the property was modified, adding architecture that is more modern and adapted to its customers.
The acquisition of hotel Plaza Universel, located in Sainte-Foy, became hotel Plaza Québec, an establishment that combines luxury with contemporary architecture.
1997 The interior of hotel Plaza Québec was renovated. Its facade was also given a castle appearance, consistent with the interior design inspired by the Victorian era. A few years later, all the lounges and meeting rooms, including the magnificent ballroom, were renovated and elegantly decorated.
The church and the Patro Saint-Vincent-de-Paul building, located near Côte d’Abraham street, was acquired with the goal of converting it into a hotel project. This project was delayed by the construction of the l’Îlot d’Aiguillon project, which became hotel Palace Royal, a project that was started the same year.
1998 New lots of land were acquired to complete the space necessary for construction. In May 1999, the last lot across from the Dufferin autoroute was acquired from the Ministère des Transports.
2000 The opening of hotel Palace Royal in December allowed to establish the Les Hôtels JARO brand in downtown Québec City and the special place it holds among the hotels in the Québec City region. With its luxurious contemporary style decor and elegant furnishings, hotel Palace Royal stands out from all the other hotel offerings in the city centre. This is where Jacques Robitaille created a tropical garden, a central hot tub and an indoor pool, which became the hotel brand trademark, a feature that still distinguishes it from its competitors. This unique design gave hotel Palace Royal its reputation as “an oasis in the heart of the city.”
2001 The purchase of hotel Lindbergh located on Boulevard Laurier, a hotel that offers comfort, unparalleled tranquility and a decor that celebrates the great exploits of aviator Charles Lindbergh.
2003 A reservation centre was created following the further expansion of Les Hôtels JARO to ensure the standardization and quality of customer service. As a way to consolidate the brand image of all the establishments, they were brought together under the name Les Hôtels JARO.
2008 Hotel Must, the eleventh establishment, was opened near Jean Lesage Québec City Airport. This 4-star hotel has 156 rooms, all essential services and an indoor swimming pool on the hotel rooftop that offers panoramic views of Québec City and the surrounding area.
2010 The Plaza, Lindbergh and Québec Inn were renovated and rooms were added to hotel Must.
In July 2010, the Centre d’amusement Carie Factory (Amusement Centre) opened its doors, offering indoor sliding, a 4D cinema, princess shows, a huge ball park, arcades, an array of candies and everything to entertain the entire family.
Great food has always held an important place in the company. Over the years, four restaurants were created: Les Palmes (hotel Québec Inn – Québec City Airport), 10Vagues (Hôtel Québec), Restaurant Beffroi Steak House (hotel Palace Royal – Downtown) and Ginger (hotel Plaza).
The Company Today
What sets Les Hôtels JARO apart is the warm welcome and unique personalized attention the staff gives guests of the hotels. Everything is planned to meet the most demanding requirements. Our facilities stand out because they are continuously being upgraded to provide distinctive experiences and services with superior quality.
The company has a team of more than 750 employees.