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Grand unveiling: new advertising campaign Be Yourself!

Starting today, keep your eyes open—our brand-new “Be Yourself!” campaign is appearing on your TV screens, on our social media, and across various other displays. At Les Hôtels JARO, we want to celebrate diversity, authenticity, and the joy of simply being… yourself.


Our 7 hotels reflect our guests: unique, genuine, and authentic. From the luxurious Palace Royal to the warm tropical vibe of Québec Inn, and the cozy comfort of the Lindbergh, each property has its own character. And that’s exactly what we love: no two are alike, and that’s perfect.

With this campaign, we wanted to celebrate real life—the kind where you laugh out loud, sleep in late, and order a second dessert without guilt. We invite our guests to enjoy their stay exactly as they wish: have fun, relax, and be spontaneous. After all, the best memories are made when you drop the filters.

So whether you’re in a bathrobe in the exotic garden, in a speedo by the pool, or enjoying an impromptu brunch with friends, at Les Hôtels JAROThis link will open in a new window, be yourself.

And this is just the beginning!

In the coming weeks, you’ll discover our video clips, vibrant photos, and lots of exclusive content from this lively, humorous, and natural campaign.

Real, funny, and slightly quirky scenes, filmed right here in our hotels… with people fully enjoying the moment.

We are very proud to finally present it all to you. Enjoy watching!

                                                                                                                                                                                                                      - The Hôtels JARO Team 

Be yourself : Business trip

Whether in a suit, a bathrobe, or even… a speedo, make your stay an escape that reflects who you are.

Be yourself : Parents on the run

Do you feel like your family life and daily routine are flying by? You need some time alone as a couple for a night… We get it!

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