Marketing Director

Job description

In collaboration with the vice-presidency and management of each establishment:

• Define, position, and evolve the branding of each entity within the group;
• Develop and manage media plans, marketing campaigns, and budgets;
• Plan, automate, and optimize email campaigns (Revinate);
• Design, analyze, and adjust Meta and Google Ads campaigns;
• Support the creation and analysis of packages, promotions, and seasonal offers;
• Oversee the consistency of the digital presence (content, social media, newsletters, etc.);
• Supervise the modernization, user experience (UX), and search engine optimization (SEO) of websites;
• Evaluate media proposals, partnerships, and influencer collaborations;
• Conduct strategic monitoring of digital trends and recommend innovative actions;
• Oversee brand presence on external platforms (OTAs, review sites, tourism sites, etc.);
• Produce performance analyses and recommendations for senior management;
• Guide and inspire the marketing team (writers, web, social media, creative);
• Participate, when required, in various corporate projects and events.

Education

• Bachelor’s degree in Marketing or a related field;
• Experience in team management and coordination of multidisciplinary projects;
• Strong background in digital marketing and brand strategy, ideally within the hospitality or tourism industry;
• Proficiency with tools such as Google Analytics, Tag Manager, Meta Ads Manager, Google Ads, and Revinate;
• Good understanding of UX and SEO principles;
• Proficiency in Microsoft Office Suite;
• Knowledge of WordPress, TYPO3, and SiteMinder (assets);
• Familiarity with metasearch platforms (Google Hotel Ads, TripAdvisor) and OTAs (Expedia, Booking, etc.) (assets);
• Google Ads and Meta Blueprint certifications (assets)

Skills

• Inspiring, autonomous, and creative leader;
• Excellent communication skills and strong team spirit;
• Strategic mindset with exceptional organizational rigor;
• Ability to manage multiple projects simultaneously;
• Proactive, adaptable, and able to maintain a big-picture vision.

Work location

Administrative office located at Hôtel Must (1345 Route de l’Aéroport, L’Ancienne-Lorette, QC G2G 1G5).

Benefits

• Hourly pay
• Holiday scale increased from those of the Standards;
• Group Insurance ;
• Work atmosphere where team spirit is a priority;
• Preferential rates on accommodation for employees, family and friends;
• Free parking
• Two (2) paid sick days
• Possibility of advancement;
• Recognition of years of service (Gala and reward);